The best
of the best don't get angry when a player takes advantage of them. Why
should they? Potential lawsuits aside, there is absolutely no upside
to losing your cool when someone with the time, money, and talent takes
advantage of a game you're offering to the public -- including them.
NOTE: A fairly easy solution to keeping the rough handling of advantage
players at bay is to stop letting ill-trained and uninformed security
guards handle back-offs and expulsions.
Meanwhile, let's face it. Jimmy Canns' character on the current ABC
series "Las Vegas" notwithstanding most surveillance crews
are overworked, underpaid, and rarely if ever have the time or ability
to initially identify a possible advantage player. That's why, in order
to ascertain whether the suspected player is a true threat, savvy table-game
managers always have a go-to expert with whom to consult. Whether it's
a surveillance advantage-play specialist, a wizened shift supervisor,
or a specially designated floorperson who also acts as a card-counter
catcher, the best operators always have someone on duty whom management
can rely on to address both the player's and the casino's side of the
card-counting equation.
They Offer Deeper Penetration Than Their Competitors
Dealing deeper certainly increases the chances that advantage players
will violate your game, but there's a direct correlation between reduced
penetration and reduced profits. The best operators understand that
lost rounds mean lost money, but this simple concept is lost on many
supposedly clever casinos managers.
By way of a (bad) example, a casino down south -- operated by one of
the premier publicly traded gaming companies -- has a fairly high-rollin'
21 game that pays 6-5 on naturals. With a 1.5 % edge off the top and
almost no savvy players, they're winning at least 3% of every wager.
So what do they do to make sure they minimize profits? On a full game,
they deal one round and shuffle! Assuming that their four games are
only full four hours a day with average aggregate wagers of $100 a round,
this casino is throwing away almost $200,000 a year with one simple
paranoid decision. Why do they do this? When I asked the pit boss, he
said, "So we don't run out of cards." I've been around this
business for more than 30 years and I've yet to see a dealer run out
of cards when dealing two rounds to a full table.
They Understand the Value of Retention Marketing
All casinos have deep and aggressive marketing departments that spend
millions to attract new customers. While marketing is busting its butt
to get new players in the door, many of the front-line casino executives
are working full-time to get rid of anyone they perceive as a potential
threat.
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